CSS 'By Comlyn'...

What is CSS?

A Comparison Shopping Service (CSS) is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase. Merchants need to work with at least one CSS to begin placing Shopping Ads. Google recommend using multiple CSS partners, to test the performance.

The CSS Partner program helps Comparison Shopping Services (CSSs) and merchants to connect more effectively with shoppers through Shopping Ads. After completing an in-depth training, Comlyn are can help to maximise the potential of Shopping Ads, making access to Shopping ads seamless for merchants.

Comlyn's Solution

Comlyn is the market leading solution provider of CSS, with tailor-made solution for merchants, agencies and partners seeking a white-label solution.

Select below what entity you represent to see what options we do offer.

Comlyn have following two options if you are a merchant that want to access the CSS discount and SpendMatch.


Free Setup

Transparency is key, we do believe that's the only way to do business. Consequently, our setup is as straightforward as it can be, without any percentage fees of your Google spend.

Using Comlyn as CSS you get all benefits form the CSS program, including access to the discounted Shopping Ads rates and the SpendMatch.

We partnered up with Cobiro to make this offer possible. Cobiro has raidly become a global and marlet-leading AI and Automation platform for Google advertising.

Read more and sign-up at Cobiro

Agency Solution

Comlyn work together with a larger amount of Agencies and Media Partners, providing the Comlyn CSS setup.

Read more and sign-up at Cobiro

Comlyn provide solutions to a larger number of advertising agencies through which their merchants are allowed to access discounted CSS rates and SpendMatch. The entiere CSS setup.

If you represent an SEM agency and you are interested in offering the same opportunities to your customers, we do have the market-leading solution for you. We provide you with everyting you need to offer your customers the Google CSS setup.

The CSS solution is exclusitve distributed in a partnerwhip with Cobiro.

Please do contact us and we will create an Agency setup for you.

If you represent a media company or large agency who like to get the branding of running the CSS setup, Comlyn are able to offer this as well.

Our White-label provide you with a turn-key solution, everything required to become a CSS partner.


  • Feed handling (CSV, JSON and XML)
  • Feed enrichment (Google taxonomy prediction, Conversion tracking, etc.) (optional services)
  • Search Engine Cluster with all offers from Merchants (following Google's requirements and more)
    • Index
    • Filters (Price, Merchant, Category, Shipping time, etc.)
    • Pagination
    • Etc.
  • Web-site for Comparison Service Setup
    • Styled to your design
    • Custom pages
    • Etc.
  • Google Ads system (built utilising Google Ads API)
  • Google Merchant system (built utilities Google Content API)
  • Shopping Campaign Management (optional services
  • Bid Engine (optional services)
  • Reporting (optional services)


  • Support and Management
  • Google and Client support
  • Custom feature development
  • Etc.

Please do contact us in case of interest in a White-label solution.